The commission
The Pewterers' Company was returning to public life after the pandemic. The brief was to show a livery company of more than six hundred years as it is now: modern, and rooted in its heritage. That called for a new magazine and the images to carry it: the pieces, the jury and the event.
The approach
We worked together with the client, slowly: defining, composing and designing, describing light, surface, the historic moment and the mastery of silver. Each piece was photographed as an art object with a history; each juror as a person rather than a title.
The image system
The visual language sat between editorial portrait and archive. Silver, shadow, surface. We resisted overproduction. The image system carries the same restraint as the craft: nothing added that the piece did not already contain.
The result
Grazzie.House delivered a new magazine design, photographic direction, a photoshoot of the pieces, portraits of the jury and coverage of the event, all held in one visual language.
A hall of six centuries. A body of one breath. The two agreed to meet.
The commission
The Pewterers' Company was returning to public life after the pandemic. The brief was to show a livery company of more than six hundred years as it is now: modern, and rooted in its heritage. That called for a new magazine and the images to carry it: the pieces, the jury and the event.
The approach
We worked together with the client, slowly: defining, composing and designing, describing light, surface, the historic moment and the mastery of silver. Each piece was photographed as an art object with a history; each juror as a person rather than a title.
The image system
The visual language sat between editorial portrait and archive. Silver, shadow, surface. We resisted overproduction. The image system carries the same restraint as the craft: nothing added that the piece did not already contain.
The result
Grazzie.House delivered a new magazine design, photographic direction, a photoshoot of the pieces, portraits of the jury and coverage of the event, all held in one visual language.
“A hall of six centuries. A body of one breath. The two agreed to meet.”